The AUthentic Platform
UI/UX Design, Social Media Design
Project Objective:
The AUthentic Platform is a one-stop platform that aims to connect caregivers and service providers of children with learning disabilities. As the Co-Founder and Chief Operating Officer, I was in-charge of the Brand Identity and Social Media designs.
Softwares Used:
Adobe Illustrator, Canva, Wix
Logo and Business Card Designs
Creating an impactful brand identity is important to any business since it helps the business to standout and visually communicate the core values and personality of the brand. As for The AUthentic Platform, the reason why 'AU' is capitalised in the word 'AUthentic' is that AU is the chemical symbol is the periodic table that represents the element gold. Since we do sincerely value children with learning disabilities, we wanted to communicate this sentiment through our brand identity design.
Social Media Designs
Social Media is also a powerful marketing tool that has been gaining popularity in the recent years. Leveraging on instagram as the primary social media to raise awareness and gain traction, below are some of the social media posts that were designed to achieve these goals.
Website Designs
Since any business's online presence is crucial in influencing its success, I also worked on designing and developing the company website. The website helps to build credibility and showcase the brand to the rest of community. We are able to clearly establish who we are and what our vision and mission is through the website and thus gain the desired traction.